Elite Brands Beverage Catalog & Sales Publication

Elite Brands of Colorado is a craft beverage distributor representing thousands of premium beer, wine, spirits, and non-alcoholic brands from around the world. As the portfolio grew, so did the challenge of helping retail partners easily navigate and engage with such a diverse lineup.

Product catalogs are essential tools for distributor sales teams, but most lack personality and visual impact. Too often, they rely on dense lists of products and prices that make discovery difficult and limit engagement. As a result, retailers miss opportunities to explore new brands and categories.

Recognizing this gap, Outside Voice set out to reimagine what a distributor price catalog could be. Instead of producing another static reference guide, we created a publication that functions as both a sales tool and a brand-building asset.

The result is a high-impact print and digital magazine that elevates Elite’s portfolio through engaging photography, clear product storytelling, and curated editorial content. Industry insights and expert perspectives add credibility and relevance for retail readers.

To support long-term success, we also built a repeatable production process for three annual issues. Our team manages every stage, from concepting and design to photography and writing, ensuring consistency, efficiency, and quality with each release.