Communicating a craft portfolio
As a leading distributor of premium craft beverages from around the world, Elite Brands of Colorado is challenged in communicating thousands of unique beverage offerings to their retail customers throughout Colorado. Elite Brands tasked Outside Voice with developing and designing a unique to-market price catalog to highlight its extensive portfolio.
Client
- Elite Brands of Colorado
What we did
- Design and Layout
- Editorial Content
- Copywriting
- Photography
ELITE BRANDS OF COLORADO
ELITE BRANDS OF COLORADO
ELITE BRANDS OF COLORADO
ELITE BRANDS OF COLORADO
ELITE BRANDS OF COLORADO
ELITE BRANDS OF COLORADO
Our Work
Product catalogs are an important sales tool for distributor sales teams and help communicate their often massive portfolio of products. The problem is most distributor product catalogs are boring – think lines and lines of product names and prices going on for pages and pages. We set out to rethink what a distributor price catalog looked like and how we and our client could add value to their customers. The result is a high-impact print and digital magazine that features engaging product images, product descriptions, editorial articles, and much more. We produce three magazines per year and are responsible for everything from the design and layout to photography and written content. We work with industry leaders and influencers who contribute their expertise on trending industry topics and inform feature editorial content we produce. It’s a proven sales booster, which might be why we’ve been doing it since 2020.