NCARG Branding & Identity

The National Center for Applied Reproduction and Genomics is a multi-disciplinary partnership among faculty in University of Missouri’s College of Agriculture, Food and Natural Resources and the College of Veterinary Medicine. The Center will serve as a national training site and create impactful educational programming for veterinary students, practicing veterinarians, genetics providers and pharmaceutical industry personnel, and producers focused on creation of a skilled workforce able to utilize and profit from reproductive and genomic technologies in beef cattle.

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Client

  • National Center for Applied Reproduction and Genomics

What we did

  • Strategy
  • Branding
  • Identity Design
  • Logo

NCARG

NCARG

NCARG

NCARG

NCARG

NCARG

Our Work

Outside Voice proudly teamed up with NCARG leadership and University of Missouri faculty on the branding and visual identity for the center. We began with extensive learning and research to better understand the niche field of reproduction and genomics and how the center intends to serve the greater livestock industry as the go-to learning center, both physical and digital. We presented multiple concepts and created everything from the visual identity, tagline, to building signage.

Visual Identity

Brand Colors

PMS 7694 C
C100, M57, Y, K52
R1, G66, B106
HEX #01426A
PMS 2232 C
C 61, M 7, Y 31, K 0
R 113, G 176, B 180
HEX #71B0B4
PMS 158 C
C 0, M 62, Y 95, K 0
R 232, G 119, B 34
HEX #E87722

Type

Imagery

Collateral

Credits

  • Designer: Anthony Bradley, Good Night Studios