Pouring new life into a web redesign
Client
Elite Brands of Colorado
Industry
Food and Beverage
Services
Business Challenge
Create a modern, scalable website that reflects Elite Brands’ leadership in beverage distribution while improving usability, mobile performance, and long-term content management.
Project Details
Outside Voice partnered with Elite Brands of Colorado to redesign its website into a modern, responsive digital platform that supports sales, strengthens brand credibility, and serves both retail partners and suppliers.
Elite represents a diverse portfolio of premium beverage brands distributed throughout Colorado. However, its previous website no longer reflected the best-in-class experience the company delivers through its products and customer service. The site needed a refresh to better communicate its portfolio, services, and story as an award-winning, woman-owned distributor.
Following a focused discovery phase, we aligned the site’s structure with evolving business needs and user expectations. We developed a streamlined navigation system, enhanced product pages, and refreshed visual design that reflects Elite’s brand identity. New sections, including a careers page and expanded partner resources, further strengthened the platform.
Today, the redesigned website serves as a flexible, high-performing digital foundation that supports customer engagement, internal efficiency, and continued growth.
