Elite Brands of Colorado, a craft distributor premium beverages from around the world, faced a significant challenge: effectively communicating their extensive portfolio of thousands of unique beverage offerings to retail customers throughout Colorado. With such a diverse product lineup, they needed a solution that would not only provide clarity and organization but also elevate their brand image. Elite Brands turned to Outside Voice to create a distinctive price catalog that would highlight their products and make an impact on both retailers and suppliers.

The idea of a product catalog is not new. They are an essential tool for distributor sales teams, providing a comprehensive view of their product portfolios. Most distributors are using them, and if you’re not… contact us ASAP! The problem is most distributor catalogs are uninspiring, often filled with line after line of product names and prices that lack engagement. We set out to reimagine what a distributor price catalog could be and to add real value to Elite Brands’ customers.

The result was a high-impact print and digital magazine that goes far beyond traditional catalogs. It features:

• Engaging Product Images and Descriptions: Highlighting the premium nature of Elite’s offerings.
• Editorial Articles: Curated content that informs and inspires retailers about trends and industry insights.
• Expert Contributions: Partnering with industry leaders and influencers to deliver relevant and impactful content.

We produce three issues per year and handle every aspect of the process, from design and layout to photography and written content. This approach transforms the catalog into a powerful sales tool, offering a visually rich and informative experience.