CBDA Foundation Scholarship Campaign
Client
Colorado Beer Distributors Association
Industry
Trade Organization, Non-Profit
Services
Business Challenge
The CBDA Foundation needed a clear, cohesive brand and campaign to raise awareness of its scholarship program and encourage greater participation from students, members, and industry partners.
Project Details
The CBDA Foundation supports the next generation of leaders in Colorado’s beverage distribution industry through its annual scholarship program. The Foundation partnered with Outside Voice to develop a comprehensive branding and communications campaign. Our work began with the creation of a new logo and visual identity that aligned with CBDA’s established brand while signaling growth, opportunity, and long-term investment in people.
Building on this foundation, we developed a suite of downloadable marketing and communication assets that member distributors could easily use across their own digital and in-person channels. These materials ensured consistent messaging while expanding the program’s reach throughout the state.
In 2022, we extended the campaign through video storytelling to build on early momentum. We visited a CBDA member distributor to capture interviews with board members and scholarship recipients. We documented personal stories and real-world impact, highlighting how the program supports education, career development, and industry leadership.
Together, the brand identity, campaign assets, and video content created a unified platform for long-term program promotion.
