Elite Brands of Colorado represents an impressive portfolio of beverage producers from around the globe, offering a wide array of premium products to retailers and consumers. To engage their diverse audience of beverage enthusiasts, retail partners, and industry stakeholders, Elite Brands sought a comprehensive social media strategy. They turned to Outside Voice to oversee their social community management, create high-quality content, and build a stronger digital presence that effectively communicated their unique portfolio.

Our partnership with Elite Brands began with developing a robust, year-long social strategy designed to align with their business goals. From there, we crafted monthly strategies that factored in key holidays, industry events, and Elite’s specific business objectives.

Highlights of our approach included:

• Content Creation: Utilizing our in-house content studio, we shot almost all content exclusively, capturing high-quality images, videos, and motion graphics that showcased Elite’s beverage offerings.
• Comprehensive Execution: We leveraged diverse tactics including graphic design, videography, and motion graphics to create visually engaging and meaningful content.
• Community Management: Actively engaging with Elite’s audience, we ensured their social media channels became a hub for beverage enthusiasts and business partners.
• Data-Driven Insights: At the end of each month, we delivered detailed analytics reports, assessing performance metrics and refining strategies to continually improve results.

Our goal was to not only maintain Elite’s social presence but to elevate it into an engaging platform that resonated with their audience and drove measurable growth.